Vans, the original action sports footwear and apparel brand from Southern California, USA is grounded in youth, authencity and individual style. Vans strive to embody and represent the creativity and self-expression through its 4 pillars of youth culture, namely action sports, art, music and street culture. Vans promotes action sports lifestyle such as skateboarding and BMX. The Vans boutiques carry a range of shoes, apparels and accessories that reflect this lifestyle.