Skechers was founded in 1992 by Robert Greenberg, who had previously founded L.A. Gear in 1978 (he stepped down as CEO of that company the same year he founded Skechers). Greenberg sought to focus on the casual footwear market. Skechers early products were utility-style boots and skate shoes. The company has since diversified to include athletic and casual styles for men, women, and children, as well as performance shoes.