After almost a decade of climbing the corporate ladder, Nick & Soraya decided to leave that world behind, and in 2009 they opened their very first Boost store at the KL Twin Towers Suria KLCC, Malaysia. Since then they have expanded all over Southeast Asia with stores in Singapore, Brunei, Indonesia and Thailand! They made a pledge to get more fruits and vegetables into every customer's day, the Boost way; which gives Nick & Soraya the opportunity to share the energy, passion and the ‘love life’ ethos with everyone! Their courage and entrepreneurial spirit have been vindicated; since the opening of the first store in June 2009, Nick & Soraya has expanded Boost to more than 225 stores within the SE Asian region! The number of stores continues to grow with the first store in Thailand launched in 2022 and with more plans to expand in other parts of the region in the near future.