Camel active, a genuine and exploratory lifestyle brand, carries consumers off to an exciting world: Discover new horizons beyond the limits of everyday life, experience special moments. Camel active, which stands for masculine and modern casual wear, is always open for new innovations that constitute the brand’s unique and authentic style. The basic of lifestyle brands’s successful development was formed in the 1970s. Functional shoes and leisurewear for adventurous men was the motto for a range that was continuously expanded with new products in the casual wear segment. Today, the “camel active” umbrella brand comprises clothing, shoes, bags, accessories, eyewear, watches and underwear. Each can be harmonised with one another.