Soda is more than just a fashion brand; it’s a way of life that we are promoting to the city dwellers through fashion. The iconic style of life and fashion in the city are the stories that Soda wants to tell, where the confidence, intelligence and ambition are the essential elements of style. The city attitude is the main principle everybody at Soda here lives by. The metropolitan spirit runs through your veins, empowering you with the wild energies and fashionable intelligence. The urban intensity is imbued to the brand with individualism and quintessentiality.