Established in 1995, Maxis was one of the first mobile communications providers in Malaysia. The company is constantly revamping its business model and was one of the first operators to introduce 4G services in 2013. Its 4G service reaches 15% of the Malaysian population, making Maxis a market leader in this area. Maxis also offers cloud computing to small and medium businesses. The company's 2G and 3G networks cover 95% and 83% of the Malaysian population respectively.