Kenny Rogers Roasters is a chain of chicken-based restaurants founded in 1991 by country musician Kenny Rogers and former KFC CEO John Y. Brown Jr., who is a former governor of the U.S. state of Kentucky. Brown had been an early investor in Kentucky Fried Chicken from 1964 to 1971. During his successful music career, Rogers had appeared in a number of commercials for the Dole Food Company before founding this restaurant chain. Kenny Rogers ROASTERS is a mid-casual dining restaurant with roast chicken as its main core item complemented by a rich variety of hot and cold side dishes. This is made up of Kenny's famous home-made muffins, vegetable salads, pasta, soups, desserts and beverages served in a friendly and comfortable environment.