Since the conception of Gene Martino in 1996, we have always championed modest wear in Malaysia as a style choice. We create timeless designs with high-quality fabrics because we know they will never go out of style. The three criteria for our designs are Simple, Essential, and Universal to suit all generations for any and all occasions. While the collection at Gene Martino features traditional Malay garments, we have found that these designs transcend racial or cultural boundaries. It is a point of pride to spot local elements in our fashion, especially on the international stage. Homegrown beauty with global appeal, everything from a songket to batik, baju kebaya to baju kurung, reflects the rich culture in our melting pot of a nation.