City Chain was established in 1985, a brand of watch retail under Stelux Holdings International Limited. Stelux began as a watch component manufacturer in 1963, with rapid business growth, it was listed on the Hong Kong Stock Exchange in 1972. Being the first watch retail store in Hong Kong, City Chain has created a totally innovative watch retailing culture. Since it has been established, City Chain has evolved with time, and has kept abreast of the market need and reacted accordingly. Besides the high quality and chic watch brands, the black interior design also fully reflects the voguish of today City Chain; assorted concept stores have been launched to answer different customers’ needs. Up till now, City Chain has already expanded its business to Macau, Singapore, Malaysia, Thailand and Mainland China, with more than 400 stores all over Asia.