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Our style may be as fresh as tomorrow, but we go way back to 1853. That’s when Levi Strauss & Co. began. Later in 1873, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And we’ve been innovation ever since. Over successive generations, Levi’s jeans have captured the attention, imagination and loyalty of diverse individuals. The Levi’s brand continues to define the industry with classics like the 501 jeans, innovative collections like Commuter, Levi’s Revl and more.