Committed to its industry leadership and culture of customer-oriented service, City Chain has consistently invested in staff development. Front-line staff members are empowered with training on the latest products, technologies, and emerging lifestyle trends. It also offers comprehensive after-sale service across its extensive network to customers, from receiving and tracking repairs to obtaining advice on maintenance. In 2016, City Chain initiated a major revamp across all markets with the launch of new Lifestyle Concept stores. Lifestyle Concept stores are contemporary spaces that showcase City Chain’s diverse products spread across multiple zones, including a special corner for smart watches. The new stores have adopted an open design that features clean lines, earth tones and natural materials, creating a more inviting, spacious and dynamic retail experience.